We are a creative design studio based in Madrid, specialized in branding and advertising. We work with clients from the initial phase of the brand strategy to the design, art direction and final production of each project. Our solutions seduce because they are simple, direct, powerful and attractive.
Julio Liarte is part of a new breed of designer, one who is a synthesis of artist, inventor, art director and evolutionary strategist. He is in love with the intersection between the power of words and the power of images.
Currently living and working in Madrid, he is hired by clients of all sizes, from multinationals to small businesses, in a variety of industries.
After graduating from university in Spain (2007) and working for a few years as a designer, one day he started his freelance adventure (2014) while continuing his training as an art director. After a couple of years, he decided to co-found a creative agency with other colleagues and partners (2016-2018). Finally, he ended up founding his own independent design studio in 2019 to work on what he is really passionate about. Always eager to get better at what he does, while still learning new things and finding new ways to create design.
Fortunately, over the years I have built strong links with professionals in the sector with whom I have worked side by side, and on whom I rely to complement me when the project requires it. I have the support of:
- Motion graphers
- Interior designers
We have had the opportunity to work for corporations and institutions of all kinds, large and small, in the private and public sectors, on very different projects and in different sectors.
Film & Video
Print / OOH
Awards & Recognition
From time to time, the full confidence of our clients unleashes our passion and the magic happens: works that transcend their initial objective and end up being recognized with national and international awards and featured in galleries.
Illustration applied to advertasing category
WE BELIEVE IN...
Branding is for everyone
It is the process of creating and managing brands. It's taking every opportunity to express why people should choose your brand over another.
The success of a brand can be modeled
The way a brand is perceived directly affects its success. A brand has to be made, advised and built in a special way.
An identity is much more than a logo
Anyone can design a logo. But not everyone can design how organizations express who they are and what their values are.
Design and strategy cannot be separated
The strategy conditions the design (if you value the strategy, of course). It is essential that the two go hand in hand.
We are not «mouse chofers»
We assume that the client is the expert in their industry, but we expect them to take advice on design and identity issues.
A good story always helps
It always helps to have a good story to tell. Our job is to find that story and tell it well.