ABSOLUT is famous for its long history of iconic advertising and artistic collaborations with some of the boldest creatives of the past four decades. The ABSOLUT Creative Competition is a new initiative created to help find the next generation of bold artistic voices from around the world. Creatives are challenged to share their vision of a better tomorrow through a work of art that brings to life one of the five Absolut brand beliefs. For this project we chose the belief: "All genders are equal".
For this project, we supported the concept with an acknowledgement of past achievements and an optimistic look to the future. Because although in recent years we have come a long way in terms of gender equality and have managed to overcome some obstacles, there are still a few more steps to ensure a "better tomorrow" with equal rights and opportunities for all.
ART DIRECTION: Julio Liarte
ILLUSTRATION: Julio Liarte
Creatives are challenged to share their vision of a better tomorrow through an artwork that brings to life one of the five Absolut brand beliefs. For this project we chose the one of: All genders are equal.