AIAIAI

AIAIAI is an audio design company dedicated to the development of high quality sound products for everyday use. AIAIAI's modern, minimalist headphones provide the user with clear, amplified sound.

Based in Copenhagen, AIAIAI is proud to contribute to Denmark's worldwide reputation as a leader in acoustic and electro-acoustic design and engineering. Influenced by Scandinavian design heritage, AIAIAI strives to create affordable, high-quality audio products that offer value beyond trend-driven aesthetics.

AIAIAI relies on a globally recognized network of industrial designers, audio technicians and DJs as part of its unique and highly collaborative development process. Exploratory and experimental, the process allows AIAIAI to develop cutting-edge new products on the fringes of current market trends.

We proposed a different "campaign" to the brand: to create a virtual space, a sort of free and open access club or community, dedicated to helping amateur musicians launch their professional careers, allowing them to demonstrate their skills in front of a global audience and in the presence of producers and professionals who will evaluate and comment on the sessions.

Users will be able to join the jam sessions and, through chained turns, will have the possibility to show the audience what they are capable of in a more or less improvised way.

We followed the usual AIAIAI aesthetics for the construction of the visual identity of this new "sub-brand", as well as to build the visual system that will allow us to design the proposed screens (UI) as prototypes of the new platform.

Benefit for the brand:

With this marketing action the company goes far beyond typical branding or performance campaigns. In this case, a platform is created that serves as a meeting point between different segments of interest for the brand: electronic music fans, music artists and producers/professionals of the sector. And AIAIAI is right in the middle.

Fans can discover new talent and enjoy the music, artists get exposure and a global audience, and producers/professionals establish themselves as authorities and industry benchmarks, and perhaps even discover the next big star of the music scene.