BARCELONA SIN COBERTURA MACHISTA
Conceptualization and development of a social awareness campaign against male aggressions for the Barcelona City Council.
Institutional campaign against male aggressions for the Barcelona City Council, within the umbrella campaign "Barcelona antimasclista", which has been developed since 2017.
Specifically, the objective of this campaign was to create a kind of distinctive or "badge" that serves as a seal of confidence in the premises adhering to the "No Callem" protocol, ensuring that they are spaces free of male aggressions and that they have the necessary requirements for prevention, action and information.
The assignment consisted in the conceptualization of the campaign (copy + art direction) and its development in different media: "sticker" for the premises, informative posters, digital piece and merchandising. In 4 languages: Spanish, Catalan, English and French.
ART DIRECTION: Julio Liarte
ILLUSTRATION: Julio Liarte
The objective of this campaign was to create a kind of badge or insignia that would serve as a seal of confidence in the participating stores and nightlife venues.
