When someone considers the corporate image of the General Directorate of Intercultural Relations, the first thing one notices is that the most beautiful thing about this body is that it works to strengthen relations between the ethnically and culturally diverse groups present in the city of Melilla. This led us to think about the common element that encompassed everything: coexistence, tolerance and respect for differences; undoubtedly one of the fundamental and differential pillars of the city of Melilla.
The sign is conceived as a graphic form containing within it the letters "R" (for "relations"), "I" (from the prefix "inter") and "C" (for "cultural", undoubtedly the core of the mark).
Also, this graphic form, reminiscent of the ethnic symbols of certain cultures, presents a symmetry that represents a metaphor between two equals facing each other, almost like a mirror, as a metaphor of a dialogue between both parties.
CREATIVE DIRECTION: Julio Liarte
GRAPHIC DESIGN: Julio Liarte
Coexistence, tolerance and respect for differences; fundamental and differential pillars of the city of Melilla.
The graphic form designed presents a symmetry that represents a metaphor between two equals facing each other.