PGO is a leading organization in the field of postgraduate dental education, and they wanted to redesign the company's visual identity. They needed a strong identity that would contribute to the company's track record and inspire confidence in potential clients and other partners and stakeholders.
When we approached the visual identity of PGO (Postgraduate in Dentistry) the first thing that caught our attention was the "urgency". A national and international benchmark in its sector needed a brand identity that was up to the challenge.
Our goal was to build a new visual identity that would help the brand positioning and reinforce the prestige and reliability of the current organizational structure with international projection.
Our proposal: "More institutional". We proposed an identity more similar to that of large institutions or universities, to try to move away from the concept of "company".
We thought about the best way to make some direct allusion to dentistry and incorporate it into the identity. After researching for references, we discarded the use of some of the most common in the sector (tooth, clinic instruments, etc.) because they are very vulgar in their application. Finally, we came up with a concept that fit perfectly: the rod of Asclepius and the triangle.
We were inspired by the coats of arms and the rules of heraldic design to "tell" our own story through our institutional emblem. But without forgetting to give a more modern touch to the brand identity.
CREATIVE DIRECTION: Julio Liarte
GRAPHIC DESIGN: Julio Liarte
We are looking for an elegant, contemporary, reliable and prestigious brand identity.
A clean and functional brand identity that evokes prestige and reliability, and defines PGO as the reference institution in its sector.