YOLOS

Brand Identity, Campaigns, Digital Design, Naming

Brand strategy, naming and visual identity for a young and dynamic digital agency.

YOLOS™ is a digital inbound marketing agency based in Madrid (Spain), which offers its services to organizations of all types and sizes in different sectors. They are a young and dynamic agency that differentiates itself by the personalized treatment they offer to their clients, getting involved in each project directly, without unnecessary bureaucracy, without intermediaries. They only focus on helping their client. This led us to think about the common element that encompasses everything: people.

They were very clear that they didn't want to be just another brand. They were looking for something special. "A brand with soul," they said. So they contacted us to help them create their brand. A brand that would allow them to communicate their proposal and philosophy in a unique and special way.

We designed a dynamic brand identity that has the ability to express emotions to be much more human and thus reinforce the brand idea that is hidden in the DNA of the agency. The development of the brand applications included the design of the agency's new website, the design of the corporate stationery, the design of the advertising and decorative posters and the activation campaign in digital media.

Client
YOLOS Digital Agency

Sector
Professional Services

Year
2018

Discipline
Brand Identity
Campaigns
Digital Design
Naming

CREATIVE DIRECTION: Julio Liarte

DESIGN & ILLUSTRATION: Julio Liarte

PHOTOGRAPHY: Lourdes Garrido

They were very clear that they didn't want to be just another brand. They were looking for something special. A brand with soul, they said.


A dynamic brand identity that has the ability to express emotions to be much more human and thus reinforce the brand idea that is hidden in the DNA of the agency.