Insights

Here you will find all the news about the studio, content we generate, things that inspire us, media that talk about us... Welcome to our newsroom.

Words have meaning, typography has spirit.

— Paula Scher

Hobbies are for people who don't like what they do.

— Stefan Sagmeister

The fundamental idea of design is to make the world a better place.

After a while, the public will tire of even the sexiest new trend.

— Christoph Niemann

Without fun you can't produce good advertising.

— David Ogilvy

The best and most effective ideas come from the minds of creative people.

— Wally Ollins

The most important aspect of a brand is its focus on a single idea.

The designer must be aware that his works are not museum pieces.

You can be Cautious or you can be Creative (but never a Cautious Creative).

— George Lois

The world loses a lot of talent for not having a little courage.

— Sydney Smith

If you do it right, it will live forever.

— Massimo Vignelli