AIAIAI
Proposal of a campaign concept in new media, using new generation formats, to increase the brand's authority in its sector.
We proposed to the brand a different "campaign": to create a virtual space, a kind of club or community with free and open access, dedicated to helping amateur musicians to start their professional career.
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A platform is created that serves as a meeting point between different segments of interest for the brand: electronic music fans, music artists and producers/professionals of the sector. And AIAIAI is right in the middle.
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