Campaigns, Concepts

Concept and art direction for an interactive campaign proposal for an eyewear brand that bets on art and creativity.

We made the brand a proposal for an interactive outdoor advertising campaign, developing an idea that complemented and amplified the communication concept that the brand has been using since 2017: #BeAnartist.

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The idea is to bring the most emblematic artists in the history of painting to a contemporary urban environment and allow users to be inspired by their artwork.

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