SPAIN SPECIALIST PROGRAM
Design of the brand identity for the travel agent training program of a leading Tourism organization.
By combining concepts such as Tourism and Training it was easy to fall into trivial ideas that do not help to build a solid brand from the ground up.
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We realized that the acronym in the name was a great opportunity as a central element of the brand. But the acronym was not enough. We needed to create a graphic form of our own.
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