TURESPAÑA CONVENTION
Design of the visual identity for the first edition of the annual convention of tourist destinations organized by Turespaña.
In 2021 TURESPAÑA decides to organize a new annual event: the Turespaña Convention, which aims to reinforce its leadership in promoting Spain as a tourist destination.
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There are times (and this was one of those cases) when the visual identity cannot and should not be solved with a simple logo.
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After all, tourist destinations are the result of a "combination of ingredients" (sun, sea, light, a specific climate, type of terrain, natural elements, heritage...).
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