TURESPAÑA CONVENTION

Brand Identity, Environmental Graphics

Design of the visual identity for the first edition of the annual convention of tourist destinations organized by Turespaña.

In 2021 TURESPAÑA decides to organize a new annual event: the Turespaña Convention, which aims to reinforce its leadership in promoting Spain as a tourist destination.


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There are times (and this was one of those cases) when the visual identity cannot and should not be solved with a simple logo.


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After all, tourist destinations are the result of a "combination of ingredients" (sun, sea, light, a specific climate, type of terrain, natural elements, heritage...).


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